August 29, 2017
In this episode, I’m interviewing one of my past mentors, Erika Sheffer Auckland. Together we talk about what it means to work smarter, not harder, how to rise above the noise in the online entrepreneurial space by un-complicating business & what it truly means to adopt a CEO mindset.
Erika Sheffer has 9+ years of entrepreneurial experience in e-commerce, marketing, sales & small business. Erika has worked in marketing and branding for varied industries from the restaurant + hospitality industry, health & fitness industry, and collaborative PR work with recognized brands such as Bloomingdales, Cotton, Inc., Shopbop.com, Health Warrior, Urban Remedy, Schick Quattro, Soho Beach House, Plastics Make it Possible, VOGA Italia and many more.
Erika specializes in helping entrepreneurs uncover their zone of genius and implement purposeful marketing strategies and sales funnels so they can work smarter, not harder. Erika mentors her clients in a holistic way through her signature programs.
Erika lives in Charlotte, North Carolina with her husband Kyle and their two rescue pitbulls, Olive and Mila. She loves to do CrossFit, explore the city, hit up the nearest taco joint, and stay active with her family.
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