October 17, 2017
In this episode, I’m diving into the small detailed process as it relates to crafting a killer client experience and the different ways you can love your clients well so they keep coming back or continue sending referrals — spoiler alert: this is not just about giving gifts! This is about exceeding expectations and doing it in a way that feels good to you.
Focusing on the small details, this episode dives into how to love on your clients well, exceed expectations, and do it in a way that feels good to you!
I share a little bit of my background as a planner in the incentive travel industry and how my work was largely focused on manufacturing once-in-a-lifetime experiences and how I’ve been able to apply the same concept to my business.
“The big picture goal or strategy in this case is to give your client an experience worth talking about. You want them to keep coming back OR to share your product or service with someone else. “
Key steps in this process:
Step 1: Understand and know your audience — their needs, their values, what matters most to them.
Step 2: Evoke emotions verbally and visually throughout your brand — the key is consistency here. Decide how you want someone to feel when they first interact with you.
Step 3: Deliver value / give people a taste of your product or service
Step 4: Create a workflow for your client inquiry/onboarding experience from point A to B — what happens at each step + how can you infuse your personality into it while offering ease and simplicity?
Step 5: Exceed expectations with the experience itself — think of ways you can go above and beyond
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Shannan is a small business strategist + creative consultant who helps business owners meet their ideas with intention and ultimately create higher levels of influence + impact in their industry. She combines her background in event management with her creative spirit + strategic brain to paint the big picture and sail through the small details of purposeful plans + projects in business.
Shannan is also the creator of Ideas With Intention, an educational platform + podcast existing to help entrepreneurial women prioritize what matters most, implement forward motion and finally see their wild ideas through.
Shannan lives on the big island of Hawaii with her hunky hotel-managing husband, Josh. She’s always down for chatting over chai lattes (the spicier the better, and with almond milk please!) virtually or in-person about entrepreneur life + making waves in the world! Get to know her better + connect with her at shannanscott.com!