August 21, 2018
In this episode, Lauren and I dig into what it takes to establish a personal brand, but more importantly, how to embody it. Community is at the core of our conversation with Lauren sharing her guiding principles for maintaining (and growing) an audience of individuals who feel connected to you first, and your business second. We also discuss the art of losing (and finding) yourself and how this is a common cycle we should learn to accept and embrace.
(And if you feel like discussing, come on over to our Slack community channel to share your response!)
This episode is supported by Acuity Scheduling. Never ask “What time works for you?” again. Acuity Scheduling isn’t just a scheduling tool — it’s a full blown system for running your business end-to-end. Start your 14-day free trial.
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Lauren McPhillips is the writer + photographer behind This Renegade Love, a Toronto-based lifestyle blog that encourages readers to live a life that is authentically theirs. Launched in 2015 as a platform to connect to readers through inspiring stories of ordinary people doing extraordinary things, This Renegade Love has organically attracted a loyal and engaged audience that looks to Lauren for honest + no-bullshit content on blogging, career, travel, community and daily musings. Since starting her blog, Lauren has partnered with a number of reputable brands such as Google, BMW, CBC, Air Transat and Indigo, and was recently nominated for ‘Creator of the Year’ at the 2017 Notable Awards.