In this episode, surfer, environmentalist and conscious creative, Lex Weinstein and I discuss how deepening our inner connectedness can cultivate outer consciousness. She shares stories from her journey of navigating ‘belonging’ and helps us understand our own influence as individuals and consumers. Together we explore the idea of purchasing power as activism and how we can effect real change by voting with our dollars.
“When we reconnect with nature and our environment, we’re able to strip away all of those ideals and really discover who we are at this really pure level. So figuring out what sparks that joy in you is what I really think is one of the keys to finding your purpose, your calling and where you belong.”
Lex gives us a glimpse into her journey growing up in a culturally-rich family who influenced the way she perceives and interacts with the world.
Lex describes how her obsession with surfing ended up dictating the direction of her life and how her fierce connection with the ocean has taught her how to be present in every moment.
Lex shares her creative background, from graphic design to wardrobe styling to freelance writing to creative direction, with the underlying current being storytelling, “creating spaces to tell stories that engage our senses”.
Lex leads us through a collective tarot reading, her way of channeling energy and creative force into an intention that helps set the tone and stay focused throughout the day while also celebrating the stage or season we find ourselves in.
Lex shares how practicing tarot can be a great way to have a conversation with the self and your subconscious that we aren’t taught how to have in western culture.
We discuss overcoming feelings of “not belonging” by immersing ourselves in nature and allowing ourselves the space to re-discover our childlike joy and wonder.
What inspired Lex to create her ‘conscious collaboration checklist’ and make some major changes to the way she partners with brands.
How to see our purchasing power as activism and understand how easily we can vote with our dollars.
Lex shares a concept called ‘eco-feminism’ which advocates the balance of masculine and feminine ideals. Understanding that we are not only connected to our environment but reliant on it is what Lex believes will dissipates the patriarchy.
ABOUT LEX WEINSTEIN:
Lex Weinstein is a surfer, environmentalist, and conscious creative who has spent the last 6 years traveling the world, finding inspiration from a minimalist approach and deep connection with the natural world. Her artful and intentional lifestyle has been featured internationally by surf and travel focused publications such as Japan’s Honey Magazine, UK based Majestic Disorder, Foam Symmetry in Australia and SoCal’s HereWith Magazine. As a writer, producer, and creative director she has also contributed to a number of highly popular blogs and media outlets such as Spell & The Gypsy Collective, Free People, and Teva, to name a few. In 2018, she gained attention on social media with her Conscious Collab Checklist – a commitment to only support brands that adhered to her list of qualifications for ethical business practices. She has published this list on her website and advocates for influencers to put pressure on businesses, and consumers to use their purchase power to create environmental and social change. Lex is also an avid tarot reader and musician and resides between Kilauea, Kaua’i and Encinitas, California.