I partner with conscious brands & small business owners who are ready to un-plateau their revenue, execute a clear cut strategy, and convert brand awareness into brand affinity.
Experiential marketing is about providing your audience with a memorable, multi-sensory impression of your brand at each interaction. It turns fragmented consistency into focused campaigns, ultimately leading to higher engagement, repeat clients, word-of-mouth referrals, and ongoing sales growth.
Rather than seeing your audience as passive receivers of your brand's message, my process and experiential approach to marketing actively involves them, which creates a lasting impression they feel excited to share with others.
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I understand the frustration of feeling like you need to do so many different things to market your business, yet you have no idea what will bring you the biggest return on your effort. Perhaps you’ve even taken all the courses and tried all the “tactics'', but nothing really seems to be working? If you’re sick of hitting a wall and being left high & dry by an algorithm, let’s create a meaningful, clear cut strategy that’s not only measurable but truly sustainable.
One part creative, one part strategic, I’m a natural go-getter and action taker with a decade of experience creating brand activations. By leading conscious brands and small businesses through my framework, The Experiential Edge Method™ they’re able to become the go-to brand in their space while remaining aligned with their greater vision.
I believe that doing “the common things uncommonly well” is the best way to stand out from the competition, attract repeat business, and continue making a difference in the world.
I’m always striving to look at the bigger picture and prioritize what matters most in both my work & my life...and I hope to help you do the same.
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Learn my top 5 strategies to make your brand more experiential and profitable. (You can start implementing today.)
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In this 14-page PDF, you’ll find a master list of the components you need to execute a wildly successful experiential marketing strategy.
Although there are a lot of different ways to execute an experiential marketing campaign, they typically fall into one of these three categories.
It’s often your digital presence that makes the first impression on your audience. Which is why it’s so important to apply experiential strategies to your website, social media channels, visual identity, client onboarding and offboarding process, and the overall customer journey.
These are the types of experiences that traditionally come to mind: workshops, conferences, retreats, and in-store experiences. They can be effectively conducted in-person or online to foster relationships and make a significant impact.
One of the best ways to create interest? Get people’s senses involved. That’s why activations like product samplings, demonstrations, showcasing, and creatively delivering content can be so effective. These can also tie right into a fuller brand event.
ALISHA KUMAR, THE SOCIAL PROJECT
Working with Shannan has been nothing but amazing! Her guidance the last few months has helped me and my business in ways I didn't even know were possible.
DEVIN JONES, LIFE & SELF-LOVE COACH
Shannan helped me to have a PLAN for my launch, to stay the course when things got tough, and to pivot if I was feeling overwhelmed. I truly could not have done this without her!
CASSIE TEMPLEMAN, PEANUT PRESS CREATIVE
Working with [Shannan] has been absolutely essential to the forward movement of my work and I would highly recommend her to anyone looking to find intentional and sustainable growth in their business.
Make your competition irrelevant by exceeding expectations and becoming the go-to brand everyone is raving about and rallying behind.
find your edge
An inclusive space to discuss ideas, strategies, and experiences for running a more profitable business and living a more intentional life. Delivered once (occasionally twice) per month.