what you'll find
Which is why I’m here to provide you with an integrated, focused marketing plan that honors your pace and values; while developing a genuine and lasting connection with your audience. Experiential marketing is consumer-centric. Meaning, people are at the heart of it. By creating focused, multi-sensory experiences, your brand will be able to foster deeper relationships, greater loyalty, and turn brand awareness into brand affinity.
IT’S OFTEN OVERLOOKED, YET HUMAN INTERACTION IS POWERFUL.
Digital has long been the main event, and with the events of 2020, it’s become even more so. But the truth is, you can still be high-touch with no-touch. Whether you’re virtual or IRL, it’s about creating activations that enable someone to feel the heart and intention you’ve built into your products & services. Not only are these experiences memorable, but they’re 10x more effective than randomly sharing content and hoping for the best.
SO I’VE SPENT THE PAST 10 YEARS OF MY CAREER AS A MARKETING STRATEGIST DEVELOPING A HOSPITALITY-MINDED AND HOLISTIC APPROACH KNOWN AS THE EXPERIENTIAL EDGE METHOD™.
It’s a 5-step process that considers where, how, and why you show up as a brand—whether online or off. It’s incredibly easy to be influenced by others which is why it’s so important that we intentionally tune inward before looking outward. With a combination of creative and strategic counsel, I’ll help you focus on executing ideas that disrupt, innovate, and impact. The key factor, as you may have guessed, comes back to intention.
The beauty of intention is that, once you become attuned to it, it starts to seep into every aspect of your life.
It’s become the vantage point from which I view everything. From how I live and work, to how I encourage my clients to market themselves, to the brands I choose to buy from and support.
INTENTION IS ABOUT SLOWING OURSELVES DOWN ENOUGH TO ACTUALLY HAVE A CLEAR AIM.
Further, by rejecting the idea that you have to do everything—whether as a business owner, a mom, a wife, or simply a human—you can start doing less with more impact. There’s freedom and joy in that, which is exactly what I’m after. Something tells me you might be, too?
i love a good unhurried dinner party
Exhibit A: Reason Goods
Consider me a hobbyist
A GOOD WORKOUT
Most likely a strength or HIIT session
CHASING AFTER ISLA
My on-the-move 1.5-year-old daughter
being by the ocean, and
“The secret of success is to do the common thing uncommonly well.”
— JOHN D. ROCKEFELLER JR
WORdS TO LIVE BY