what you'll find

All things life & business,
through the lens and art of intention

All things life & business, through the lens and art of intention

I don’t believe marketing has to be complicated, but it does have to be significant. 

Which is why I’m here to provide you with an integrated, focused marketing plan that honors your pace and values; while developing a genuine and lasting connection with your audience. Experiential marketing is consumer-centric. Meaning, people are at the heart of it. By creating focused, multi-sensory experiences, your brand will be able to foster deeper relationships, greater loyalty, and turn brand awareness into brand affinity. 

IT’S OFTEN OVERLOOKED, YET HUMAN INTERACTION IS POWERFUL.

Digital has long been the main event, and with the events of 2020, it’s become even more so. But the truth is, you can still be high-touch with no-touch. Whether you’re virtual or IRL, it’s about creating activations that enable someone to feel the heart and intention you’ve built into your products & services. Not only are these experiences memorable, but they’re 10x more effective than randomly sharing content and hoping for the best. 

SO I’VE SPENT THE PAST DECADE OF MY CAREER AS A MARKETING STRATEGIST DEVELOPING A HOSPITALITY-MINDED AND HOLISTIC APPROACH KNOWN AS THE EXPERIENTIAL EDGE METHOD™.

It’s a 5-step process that considers where, how, and why you show up as a brand—whether online or off. It’s incredibly easy to be influenced by others which is why it’s so important that we intentionally tune inward before looking outward. With a combination of creative and strategic counsel, I’ll help you focus on executing ideas that disrupt, innovate, and impact. The key factor, as you may have guessed, comes back to intention.

The beauty of intention is that, once you become attuned to it, it starts to seep into every aspect of your life.

It’s become the vantage point from which I view everything. From how I live and work, to how I encourage my clients to market themselves, to the brands I choose to buy from and support.

INTENTION IS ABOUT SLOWING OURSELVES DOWN ENOUGH TO ACTUALLY HAVE A CLEAR AIM. 

Further, by rejecting the idea that you have to do everything—whether as a business owner, a mom, a wife, or simply a human—you can start doing less with more impact. There’s freedom and joy in that, which is exactly what I’m after. Something tells me you might be, too? 

explore ideas with intention

HOSPITALITY

i love a good unhurried dinner party

INTERIOR STYLING

Exhibit A: Reason Goods

photography

Consider me a hobbyist

A GOOD WORKOUT

Most likely a strength or HIIT session

CHASING AFTER ISLA

My on-the-move 2-year-old daughter

(IN A NUTSHELL)

About Me

I'm ALL ABOUT

Clean beauty,
quality time,
being by the ocean, and
taking action

I'M NOT ABOUT

Short-cuts,
plastic packaging,
false advertising,
and rushing
through life

“The secret of success is to do the common thing uncommonly well.”

— JOHN D. ROCKEFELLER JR

WORdS TO LIVE BY

Get in a flow...

Explore the Services

From DIY templates to Interim CMO, it’s time to get wildly creative, strategic, and intentional. 

FIND YOUR EDGE

Browse Case Studies

Hear the results of experiential marketing from past clients and thoughtful business owners like you.

READY, SET, GO

ready to take action?

I like your style.
Let's discuss!

We’ll hop on a call to ensure we’re a good fit for working together and determine the best approach for hitting your goals.

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