THE SERVICES
I partner with conscious brands to develop integrated and experiential marketing strategies that help you find your edge.
Aligning Your Marketing With Your Mission
“Experiential” doesn't mean you need to have some huge installation or host a large-scale event. Nor do you have to be a big brand with an unlimited budget.
This approach is incredibly effective for smaller businesses, startups, and solopreneurs, too. Through intentional touchpoints, experiential marketing allows people to perceive your brand more personally which in turn, creates a stronger affinity for your product or service.
Direct marketing has been a strategy for years, but people have grown tired and weary of the same messages, presented in the same way. Experiential marketing, on the other hand, allows you to breathe new life into your campaigns through creative and authentic experiences that encourage people to act.
HEre's how...
experiential marketing templates
You’ll learn how to create unique brand experiences within the categories of Brand Touchpoints, Brand Events, and Brand Activations. Choose one or grab a bundle.
EXPLORE TEMPLATES
For the small business owner who’s game to DIY.
The Customer Experience Audit
Over the course of 4 weeks and a handful of consulting sessions, we’ll dig into your overall customer journey, discuss how to activate your audience, and create a stronger affinity for your brand.
GET THE DETAILS >
For the small business owner who WANTS TO SOLVE A SPECIFIC PAIN POINT (OR TWO) AND IDENTIFY KEY AREAS OF OPPORTUNITY.
INCLUdes:
Comprehensive Pre-Questionnaire
In-depth Research & Data-Gathering
Full Analysis of your customer journey (and all brand touchpoints) from start to finish
2 Collaborative Strategy Sessions to identify & discuss key opportunities for cohesion and effectiveness
Follow-up Summary & Detailed Action Plan
$100 credit if you book the Interim CMO
INVESTMENT: $925—
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book your audit
Your Interim CMO
QUARTERLY partnership
This is a fully custom experiential marketing strategy,
plus done-with-you campaign execution over the course of a full 90 days. Designed to give your brand an edge and to guide you to sustainable success in a way that feels naturally aligned with your true mission & vision.
GET THE DETAILS >
For the conscious brand or small business owner who’s ready to ditch the overwhelm, receive tangible direction, and ongoing support.
Your Quarterly Marketing Plan, Delivered.
Here’s what you can expect to receive with me as your Interim Chief Marketing Officer
Pre-Call Assessment
Initial 90-Minute Strategy Session
In-depth Analysis & Audit of your brand,
marketing & customer experience
Data-Gathering & Discovery with a summary of findings
Custom Experiential Marketing Strategy &
Design Brief
2-hour Intensive Session to complete your done-
with-you brand experience build / campaign design*
Custom Step-By-Step Production Schedule
3 Implementation Support Sessions
90-day access to a private Slack channel
Access to applicable worksheets, tools & resources
BONUS: Follow-up meeting to wrap up, track results & plan for what’s next
Pre-Call Assessment
Initial 90-Minute Strategy Session
In-depth Analysis & Audit of your brand,
marketing & customer experience
Data-Gathering & Discovery with a summary of findings
Custom Experiential Marketing Strategy & Design Brief
2-hour Intensive Session to complete your done-
with-you brand experience build / campaign design*
Custom Step-By-Step Production Schedule
3 Implementation Support Sessions
90-day access to a private Slack channel
Access to applicable worksheets, tools & resources
BONUS: Follow-up meeting to wrap up, track results & plan for what’s next
*Can include a Brand Event, Activation, or Touchpoint (or combination of all)
Available from $4,200—
Custom proposal provided
connect with me
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“The decision to work with Shannan has been the single best decision that I’ve made for my business.”
Shannan’s holistic approach enabled me to create more consistent energy and confidence, whilst also helping me to develop the courage, clarity, and focus I needed to take my business to the next level. Shannan has a unique mix of insight, creativity and encouragement that made me feel equipped and inspired to go after my ambitious goals. It’s kind of crazy how many positive things unfold from just one experience, one connection and one decision. The decision to work with Shannan has been the single best decision that I’ve made for my business.
PERLA KLENK-SANCHEZ, PLANT-BASED CHEF, ELEVATION EATING
“Shannan helps people stay accountable and creates a realistic and productive pace for them.”
This amazing lady helps people gather together their ideas, plans, dreams, visions by streamlining and organising them into tangible, workable, kickass projects! She also offers guidance along the way, often helping them discover more and more about themselves and their OWN zone of genius!
ELLIE SEILERN, REIKI & SOUND HEALER
“With her support, I have been able to take purposeful action and establish clear strategies to bring my ideas to life.”
I loved working with Shannan! She is always willing to go the extra mile to help me. With her support, I have been able to take purposeful action and establish clear strategies to bring my ideas to life. Where I once second guessed myself, was easily overwhelmed and procrastinated about every project, I now feel clarity and alignment with my business goals.
JENINE ISA, HEALTH & WELLNESS COACH
We’re likely a good fit if you’re ready to:
Amplify your brand presence as a whole
Experience growth to your bottom line
Find a way to make marketing feel like less of a drag
Weave in multi-sensory details that elevate the customer experience
Gain an outside perspective and zero in on opportunities to improve and initiate action
Attract the people who are most aligned with what you offer and create meaningful interactions
Find a marketing partner who has your back and can be a catalyst for the breakthrough you need to keep going
FIND THE SERVICE THAT BEST SUITS YOU
For conscious brands & small business owners
you & me
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
Once your project has been fully confirmed, we’ll start by tapping into your greater vision, plotting out your goals, and determining where and how the campaign is going to fit in your overall marketing calendar.
01 Envision
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
Then I’ll get into some more nitty gritty work behind the scenes to extract consumer data, conduct competitor research, review any available industry insights, assess your audience, and look for ways to innovate and disrupt.
01 Envision
02 EXAMINE
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
04 GAME-PLAN
05 EXECUTE
With a clearer picture in mind, we’ll begin mapping out the strategy and each experiential element in order to invoke an integrated, multi-sensory experience. You’ll receive a completed Design Brief, which we’ll review together during your 2-hour intensive session.
01 Envision
02 EXAMINE
03 DESIGN
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
05 EXECUTE
Now it’s time to establish the critical path; the step-by-step execution to make it all come together. I’ll provide you with an overarching timeline built out in Asana, complete with delegations, and ready for your final review.
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
From there, I’m here to support you through implementation and execution; offering additional tools, resources, and follow-up calls as needed. I’m committed to the success and measurable impact of our work together.
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
The Experiential Edge Method
My 5-step process for developing a new creative angle that other brands aren’t envisioning or executing like you are.
FIND YOUR EDGE
He said it best:
A mind that is stretched
by a new experience
can never go back
to its old dimensions.
— OLIVER WENDELL HOLMES, JR.
Want to see more?
Hear directly from past clients about the impact experiential marketing had on their business.
HEAD ON OVER