You’re not alone if you feel overwhelmed, stuck, and completely drained by the sheer thought of marketing your business. Should you revamp your website? Focus on building your email list? Create reels and post every day on Instagram? Launch a new product or service? There are truly so many different approaches you could take; and I’m certainly not here to add to the chaos and confusion. What I am here to do, is help you create focused campaigns versus fragmented consistency.
I love working with clients who feel ready to bring all the disparate pieces of their marketing together. The goal of which is to create deeper, more meaningful connections and foster relationships through brand experiences that leave a lasting impression.
Scroll below to see & hear what my clients have to say about The Experiential Edge Method™ and their experience working with me.
"We have absolutely seen growth in our business."
This approach to experiential marketing across my multi-channel platform still stands today. The work I did with Shannan really created a foundation for how I approach each and every year as I look ahead in terms of the messaging, content, products, and engagement that we plan and has positively impacted our sales. [...]
I can't recommend working with Shannan enough.
I'm really good at the idea part but I needed support in the early stages with the execution piece and Shannan was able to deliver a streamlined approach to how to navigate creating experiences in my business at a large scale from a long-range plan. I couldn't be more grateful for the foundation she's given me at Shop Good.
- leah kirpalani, FOUNDER, shop good
ASHLEY AMPLIFIED HER BRAND PRESENCE
Hologram Branding
Ashley is a brand strategist and coach for entrepreneurs in the beauty industry. With 15+ years of corporate experience developing beauty products for mega brands such as Sephora, Nordstrom, Joe Fresh, Quo, Jouer Cosmetics, Macy’s, and Saks Fifth Avenue, she launched Hologram Branding to support up-and-coming beautypreneurs as they develop and grow their brands. Ashley came to me feeling stagnant in her marketing efforts. She was looking for a different approach to promoting her business online —one that showcased her value (and personality), was engaging for her audience, and didn’t feel like a drag to implement.
Brand Strategy
Signature Process Development
Customized Brand Event/Activation
Repeatable Marketing Framework
Project Management
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THE WORK:
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watch!
BRI SOLD OUT HER GROUP PROGRAM
Bri The Food Therapist
Bri aka The Food Therapist, holds a Masters in Nutrition as well as a number of degrees and certifications in her field of expertise including Intuitive Eating, NLP, and Pregnant & Postpartum Corrective Exercise. She supports women who are struggling with hormonal balance, gut health and relationship with food. Bri came to me looking for support in expanding to the next level of her business and a tangible plan for growing her community & client-base.
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play!
Group Program Marketing Strategy
Customized Online Marketing Activations
Repeatable Marketing Framework
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THE WORK:
CASEY DEVELOPED A COMMUNITY-DRIVEN ONLINE MEMBERSHIP
Thryve
Casey is the founder of THRYVE, a community-driven resource for modern day women in motherhood. Through one-on-one mentorship, educational events, online classes and an extended network of experts in integrative health & wellness, THRYVE supports women in embracing their expanded identity and all of the changes, transformations, intricacies & emotions that come with it. I’ve had the pleasure of working with Casey multiple times, from the early days of building her brand to supporting her throughout its continual evolvement. Most recently, Casey sought out my support in developing an immersive marketing activation that would drive sign-ups for her community membership.
catch the video
Brand Strategy
Brand Messaging
Customized Brand Event/Activation
Project Management
Repeatable Marketing Framework
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THE WORK:
LEAH WAS ABLE TO POSITIVELY IMPACT HER SALES
Shop Good
Leah is the founder and president of Shop Good, a natural beauty and wellness boutique & organic spa located in San Diego and online. Backed by her team of product experts, certified holistic health coaches and holistic estheticians, she’s out to make healthy living effortless, fabulous and fun, proving that you can have both: an abundant life and vibrant health. Leah’s a dear friend as much as she is a client and I’ve had the pleasure of experiencing the heart and intention behind her brand first-hand. I’ve consulted for her both prior to and after taking her online-only business offline and into brick-and-mortar. Most recently, Leah sought out my support and direction in developing a strategic marketing calendar that would deliver an engaging, educational and immersive customer experience across multiple brand touchpoints.
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Content Marketing Strategy
In-Shop Experiential Marketing & Events Strategy
Customized Action Plan & Project Management
Repeatable Marketing Framework
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THE WORK:
FEATURED ON:
Every brand touchpoint is an opportunity to deliver proof on your promise.
Well-executed and intentionally designed experiences create an emotional connection, which can become a catalyst for other initiatives, goals, and intentions.
Experiences encourage people to act and that alone is a powerful thing. To me, that is the purpose of business; to build something that matters and moves people.
explore services
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
Once your project has been fully confirmed, we’ll start by tapping into your greater vision, plotting out your goals, and determining where and how the campaign is going to fit in your overall marketing calendar.
01 Envision
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
Then I’ll get into some more nitty gritty work behind the scenes to extract consumer data, conduct competitor research, review any available industry insights, assess your audience, and look for ways to innovate and disrupt.
01 Envision
02 EXAMINE
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
04 GAME-PLAN
05 EXECUTE
With a clearer picture in mind, we’ll begin mapping out the strategy and each experiential element in order to invoke an integrated, multi-sensory experience. You’ll receive a completed Design Brief, which we’ll review together during your 2-hour intensive session.
01 Envision
02 EXAMINE
03 DESIGN
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
05 EXECUTE
Now it’s time to establish the critical path; the step-by-step execution to make it all come together. I’ll provide you with an overarching timeline built out in Asana, complete with delegations, and ready for your final review.
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
01 Envision
02 EXAMINE
03 DESIGN
04 GAME-PLAN
05 EXECUTE
From there, I’m here to support you through implementation and execution; offering additional tools, resources, and follow-up calls as needed. I’m committed to the success and measurable impact of our work together.
